Telling you what is happening

Google Analytics is a program that gives you information about your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use, Google Analytics lets you see and analyze your traffic data so you know what bits of your site are working and which bits are not - so you can strengthen your marketing initiatives and create a higher converting website.

* Measure the success of your display, search, new media and offline advertising efforts.

* Compare your site usage with industry averages and track video and social networking sites.

 * Uncover trends, patterns, and key comparisons with funnel visualization, motion charts and mapping. Google Analytics is built into all of our sites.

Despite the name, Google Analytics is easy to understand - simply log in and view the reports.